Who We Are
Post*factua!ly is a collective art project about lies.
We collect and share lies, and use art and humor to explore the serious issues of deception and disinformation. We analyze and categorize these lies on our proprietary Fibbernacho Scale™ and in our Periodic Tables of Lies. We publish them in our ongoing, collective art project, online (Web), social media and offline in related art books.
Post*factua!ly was founded by three entrepreneurs -- an artist, computer engineer and business leader -- who happen to be the same person.
Mike Gerra is both co-founder of Post*factua!ly and its creative force. He loves simple design, the color turquoise and often comes up with his best ideas while lost on long hikes. Born and raised in London, his favorite lies include being economical with the truth, the butler lie and the highly underestimated equivocation. When not in the office he pursues beer on his bicycle.
Mike Gerra is the technical brains behind Post*factua!ly. He co-founded the project to deconstruct, reassemble and bring taxonomic order to the world of lies through code. He blames his Italian ancestry for his favorite lies: self-deception and exaggeration. When not researching new fabrications he can be found atop very high peaks (well almost) or near a fine red wine.
Mike Gerra is the left-brained, principal of Post*factua!ly. His recent relocation to the United States has shifted his perspective on the entire spectrum of deceit such that his new favorite lies include fake news, alternative facts, puffery and bull***t. In his time away from the demands of Post*factua!ly he is working on a PhD thesis entitled "(Un)Reasoning With Evidence-Free Facts".