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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. Seth Stephens-Davidowitz

This insightful guide by author and former Google data scientist Seth Stephens-Davidowitz proposes that most of our notions about human behavior and motivations are wrong. Why? It’s simple really. We all lie. That said, tracking people’s trails online and applying the analytical tools of big data helps uncover some startling, and disturbing, truths.