» » Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications. Allan J. Kimmel. ESCP-EAP, Graduate School of Management

Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications. Allan J. Kimmel. ESCP-EAP, Graduate School of Management

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Researchers Allan J. Kimmel or ESCP-EAP, Graduate School of Management and N. Craig Smith of London Business School research paper describes a conceptual starting point for developing a more complete understanding of deception in marketing research. As the researchers state: “Although marketing researchers often find it necessary to deceive their research participants, little attention has been given within marketing to the ethical issues underlying the use of deception or to the potential consequences of deceptive research practices.”